Footlocker POS for XBOX

XBOX x Footlocker

An exciting project we worked on with Xbox was their collaboration with Footlocker! While still promoting their products, they also gave customers the exciting opportunity to have the chance to win 1000’s of Xbox prizes every minute.

Against a backdrop of corrugated steel and a neutral palette of greys and greens, we created an industrial environment for the controllers and trainers to stand out. Concrete plinths with steel piping, oil drums and spray painted graphics tied the whole display together and it was the attention to detail that really bought it to life. The design was versatile and easily scaled up or down when being installed in 3 different locations across Europe - Paris, Berlin and London.