Flagship Grand Opening

Lego Leicester Square

We collaborated with LEGO for the grand opening of their Leicester Square flagship store, producing their Christmas window (more Christmas works) and in-store displays.

Adding to the oversized promotional screen already in place in the window display, we lay false snow all over the floor, added frosted snow and snowflake vinyls to the windows and hung giant clear baubles with LEGO sets inside that moved up and down. On the left hand side, we produced an illuminated ‘Let’s Make Christmas’ sign hung over the LEGO Christmas tree which was surrounded by presents and printed LEGO characters.

In-store, we produced a variety of vinyls, illuminated directional signage and an information corner consisting of an oversized TV sat flush within backlit panels. We clad the walls in a beautifully textured wood with mouldings, and in certain parts we removed some of the wood and placed LEGO bricks behind to give the illusion that the building was made from LEGO bricks. As an extra detail, we also placed a small burglar LEGO man in a metal grate within the store… can you spot him?!