Iridescent Displays

Hummingbird Bakery

Hummingbird Bakery is all about their delicious baked goods and we made sure to really emphasise this when we brought this project to life, rolling out these vibrant window displays across their 4 London stores that centre around the use of light.

For the Soho store, we showcased their spooky Halloween cakes and cupcakes on glossy staggered plinths and above this we suspended a neon hummingbird fluttering in front a large recessed disc that adds depth through the different reflections and shadows at each step. Across the Spitalfields, Islington and Kensington stores, we produced acrylic hexagonal iridescent displays with cupcakes sitting at the heart of each hexagon, brought to life by the eye-catching effect of the light bouncing off the iridescent casing. Each cupcake is made a star within the wider display.

Below we have showcased the Soho and Spitalfields stores, so be sure to pop in and have a look at the iridescent lighting effects in person! We have no doubt they will leave you impressed.