EA, Need For Speed: Heat
Styling NFS Heat
EA approached Planarama to style their newest edition and latest game ‘Need For Speed: Heat’ where we had to come up with a proposal and potential options for what gamers could choose their characters to wear. This involved extensive amounts of clothes being pulled off the shelf in order to have a vast array of options with anything from trainers to jackets to accessories.
There was also a launch party in LA where everyone could play the game for the first time and where French Montana performed.
It was an amazing opportunity to work on such a high-profile game and we can't wait to see how gamers react to the final product.