Broken Tape Scheme

Diesel, Carnaby Street

Diesel approached us to produce and install their broken tape scheme on their Carnaby Street store exterior. This project was challenging because we had to attach printed acrylic sheets to the building which would go over the windows, but as it was a busy street, we needed to ensure they were strong and would hold. We clad the building with a white vinyl and then attached the printed acrylic over. We continued the scheme in-store, adding clear printed broken vinyl tape onto both walls within the store.

The end result was a striking visual merchandising display that caught the eye of passersby and helped Diesel draw attention to their new collection.