Lee Jeans

PLANarama designed and produced these sparkly in-store hotspots for London department stores Harrods and Selfridges to celebrate Lee Jeans’ 125th anniversary. The collection is influenced by classic American sportswear with bold slogans and the designer’s signature sequinned embellishment. In order to complement the collection we applied blue and silver metallic mirror discs to their existing units to create a shimmering in-store hot-spot area.