Fortnum & Mason

PLANarama were commissioned by The View from The Shard to create a massive 6m high sculpture of the famous 87-storey skyscraper to exhibit in the atrium of prestigious London department store Fortnum & Mason. This was to promote their summer collaboration where visitors can enjoy a Fortnum & Mason afternoon tea picnic or ice-cream (#skyhightea) in the surrounds of a pop-up summer garden on level 72, 800ft above the city. Constructed from stainless steel with frosted acrylic panels backlit by LED lighting, this abstract interpretation of The Shard doesn’t look out of place in the traditional surroundings of the store and creates a stunning statement fit for the partnership between London’s newest icon on the skyline working with the renowned British retailer.